Brand Identity / Advertising
ProjectMST Wheels was launched in 2007 offering custom wheel designs for both passenger and offroad vehicles. Teske Design was tapped to design a logo for the new wheel line as as well as a print and digital advertising campaign.
The logo design drew inspiration from track inspired flags and patterns, while incorporating a split star design. Within the center cap of each wheel, the logo was produced in a tone on tone brand mark, creating a luxurious feel to the finished product. Print and digital advertising further increased brand awarness within MST Wheel’s “Stealth Chrome” branding promotions, also developed by Teske Design.