Brand Identity / Strategy / Creative Direction


Nike’s Government + Public Affairs (GPA) division has grown rapidly in the last 10 years. With a need to better define their role both to other departments within the company as well as industry stakeholders, a branded logo was needed for the department.


Teske Design worked closely with Nike represenatives to develop a new logo that would help to define the role of the GPA division. The final icon signifies the global scope of the division segmented into 6 parts, each representing a continent where Nike operates, surrounding the iconic Nike swoosh. A modern, refined font spells out the name with the “+” sign used in place of the traditional ampersand to signify the divisions focus of innovation.