Product / Strategy
ProjectScion was developing their next vehicle that would replace the long standing xB. The Scion iM Concept would be revealed at the 2014 Los Angeles International Auto Show and needed to include a conceptual infotainment system that paired the driver’s mobile device with the vehicle.
Working with concept vehicle studio Five Axis, Teske Design developed and designed the conceptual UI for the various apps and features in the vehicle’s infotainment system including paired phone calls, social media, music, navigation and web browsing. The final UI designs provided a unique, easy to navigate interface for both driver and passenger, while also carrying over color coded vehicle identity within the vehicle’s digital features.