Brand Identity / Creative Direction
ProjectScion has successfully offered uniquely customized Release Series versions of their models over the years. For the RS 8.0 tC, Scion partnered with Five Axis to develop a customized aero kit and accessories. Teske Design was tapped provided creative consultation for RS 8.0 branding.
Teske Design worked closely with Five Axis and Scion to develop a logo that would help to uniquely identify the RS 8.0 Scion tC. The final logo embodies a modern, tech appearance that emblazons the rear deck spoiler. Teske Design also designed the interior RS 8.0 badge as part of the vehicle’s branding package. The steering wheel badge location was a first for Scion, providing further unique appeal to the RS 8.0 Scion tC.