Graphic Design / Creative Direction
ProjectTesla Motors has changed the landscape of the automotive industry. Offering a high end product in the Model S with a lean marketing budget, Tesla had to develop creative marketing tactics in order to attract their target market. Thus it was necessary to design and produce VIP rewards for prospective buyers.
Teske Design worked closely with Tesla Motors sales managers and product specialists to develop a unique VIP pass targeting affluent buyers. The final product was a VIP test drive card produced in matte black stainless steel with details of the pass printed in a spot glass black. The final design echoes the refinement and luxury experience of owning a Tesla, while providing a VIP touch to in-person marketing initiatives.